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Success Story: Alzheimer’s Research UK’s Knit Every Day in March

Case Study Featured Image ARUK-1

Industry

Healthcare

Challenge

Alzheimer’s Research UK aimed to launch an engaging, creative fundraising campaign to raise significant funds for dementia research and foster a thriving online community of supporters, while surpassing their previous fundraising benchmarks.

Results

The Knit Every Day in March campaign exceeded expectations, raising £141,000 at an early stage, achieving a 54 percent activation rate, and successfully engaging supporters via Facebook, JustGiving, and branded pages. Messenger activation reached 70 percent, driving an average of £71.50 per fundraiser. The campaign outperformed initial projections by £10,000 within the first four days.

Key Products

Messenger Supporter Journey, Social Sync Platform

www.alzheimersresearchuk.org/
£239k+
Raised
£100k+
Over Projected
£71.50
Per Fundraiser
70%
Messanger Activation

“Our supporters are clearly a creative and passionate bunch; we’re absolutely thrilled they are enjoying our Knitting challenge so much while absolutely smashing all expectations for their fundraising towards dementia research. We feel so confident that Social Sync are supporting them (and us!) every step of the way to help raise even more towards a cure."

Megan Ruddlesden

Senior Central Fundraising Team Manager @ Alzheimer's Research UK

pexels-edward-jenner-4033304

About Alzheimer's Research UK

Alzheimer’s Research UK is the UK’s leading dementia research charity, dedicated to understanding the causes of dementia, improving diagnosis, and developing effective treatments and preventions. Through pioneering scientific research and public engagement, the organisation works to bring about a world free from the fear, harm, and heartbreak of dementia. Powered by donations and support from the public, Alzheimer’s Research UK funds world-class research to transform lives and bring us closer to a cure.

 

The Challenge

Alzheimer’s Research UK was determined to launch a vibrant and creative fundraising challenge with two primary goals: to generate substantial funds for ground-breaking dementia research and to build a supportive, engaged online community. The organisation sought to break through previous fundraising ceilings while providing an inspiring experience for supporters, but needed the right digital tools to maximise activation and create personalised supporter journeys.

The Solution

Alzheimer’s Research UK selected Social Sync for our robust peer-to-peer fundraising capabilities and seamless multi-channel integration. The Social Sync platform’s ability to unify Facebook, JustGiving, and branded digital experiences allowed ARUK to engage their supporters where they felt most connected. As one participant said: “Please pass on my thanks to all of the admin team for their hard work and words of encouragement. I want you to know that it is making a huge difference to me and I’m sure a lot of others appreciate it too.”

The Results

The results were immediate and impressive. The Knit Every Day in March campaign raised £141,000 early in its first four days, immediately outperforming projections by £10,000. Activation soared, with 54% of supporters taking part and Messenger driving a remarkable 70% activation rate, resulting in an average of £71.50 per fundraiser. By leveraging Social Sync’s multi-channel approach, Alzheimer’s Research UK not only raised significant funds but also cultivated a vibrant online community, setting a new benchmark for their digital fundraising success.

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