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MND Association and Social Sync: Transforming Facebook Fundraising

Case Study Featured ImageMNDA-1

Industry

Healthcare

Challenge

After building momentum with previous Facebook Challenge campaigns, the Motor Neurone Disease Association wanted to take their fundraising to the next level. They set out on their 'Run 60 Miles in August' campaign with ambitious goals: recruit thousands of new supporters, raise significantly more income, deliver a great supporter experience, and do all this while managing internal resources.

Results

The 'Run 60 Miles in August 2023' campaign was transformative for the MND Association. Leveraging Social Sync's digital tools, the campaign engaged 6,500 new supporters, exceeded its fundraising target by £600,000 (raising £770,000 in total), and achieved a 150% higher activation for those using Messenger. The branded activity tracker saw 23,000 miles logged, and supporter satisfaction soared, proving the ongoing effectiveness and ROI of virtual challenge fundraising.

Key Products

Messenger Supporter Journey, Instagram DMs

www.mndassociation.org/
£600k
Over Target
6,500
New Supporters
150%
Higher Activation
23,000
Miles Logged

“I loved every minute! Contact from the organisers was spot on - kept up to date all the time & very encouraging to everyone taking part! THANK YOU!”

MND Association Supporter

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About MND Association

MND affects up to 5,000 adults in the UK at any one time. There is a 1 in 300 risk of getting MND across a lifetime. It can affect adults of any age, but is more likely to affect people over 50. 

The MND Association strives tirelessly for a world free from MND. They focus on improving access to care, research and campaigning for those people living with or affected by MND in England, Wales and Northern Ireland.

The Challenge

The Motor Neurone Disease Association (MND Association) faced the challenge of scaling up their Facebook Challenge fundraising efforts after previous successes. Their goals for the 'Run 60 Miles in August' campaign were ambitious: to recruit a significant number of new supporters, dramatically increase fundraising income, and maintain a positive experience for participants—all within the constraints of their existing internal resources. The stakes were high, as MND affects thousands in the UK, and the charity needed innovative ways to drive impact and engagement.

The Solution

To rise to the challenge, the MND Association partnered with Social Sync, who offered advanced digital fundraising solutions tailored for Facebook Challenges. The partnership brought in branded activity trackers and Messenger integrations that streamlined supporter engagement. This seamless digital journey allowed participants to log their miles, receive real-time encouragement, and stay informed throughout the campaign. As one participant shared: "I loved every minute! Contact from the organisers was spot on - kept up to date all the time & very encouraging to everyone taking part! THANK YOU!" The use of Messenger especially stood out, driving higher supporter activation and satisfaction.

The Results

The results of the campaign were outstanding. The MND Association recruited 6,500 new supporters and raised an impressive £770,000—beating their original target by £600,000. Supporters using Messenger were 150% more likely to engage, and the branded activity tracker collectively logged 23,000 miles. The overall supporter experience scored an average of 4.8 out of 5, highlighting the campaign's success in both impact and satisfaction. These achievements demonstrated the enduring power of Facebook Challenge fundraising when leveraged with the right digital tools and strategic partner.

Ready to become the next big success story?

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