The Challenge
WWF, a leading global environmental charity, sought to enhance their supporter engagement and optimise their fundraising efforts for all of their fundraising events. They needed a comprehensive digital tool to manage and streamline their campaign processes, aiming to boost both efficiency and outcome.
The Solution
Since March 2024, WWF has been using Social Sync’s platform to independently build and manage their virtual challenges - raising an impressive £320,000 to date.
Their campaigns are fully self-run, meaning they choose to take full advantage of our bespoke software to design, build, publish, optimise, and report on their campaigns in-house. However, the team at Social Sync are always on hand to provide strategic guidance or technical support to make the most from the platform.
The Results
The implementation of Social Sync was a game-changer for WWF's 100 Miles in March campaign. The campaign saw a remarkable 46% increase in funds raised, totaling £90,400. They achieved an impressive 82% supporter activation rate and email open rates were 50% higher than the national average. Ella Frye, WWF's Bespoke Events Fundraiser noted that the platform "...has really taken the load off our team and has meant we’re able to design future campaigns more efficiently, using the data and learnings that are readily available in the system to optimise."
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